In the broadcast business, not being online is like never having evolved past radio. Not only do you have to be online, you have to be on mobile devices. Your audience expects your best content on-demand any time. But that doesn't mean you have to give it away. Content Direct gives you the platform you need to rent, sell, and inject targeted advertisements into all of your content, online, across TV, PC, and mobile, all from one cloud-based platform.
- Leverage multiple monetization options from sales and rental to ad insertion and syndication
- Create your own experience online, or go Over-the-Top with cloud-based capabilities that deliver HD-quality experiences on-demand
- Meet your audience on Facebook with live events, Coming Attractions, Behind-the-Scenes looks, and exclusive access to premium content
- Measure what your audience views, buys, and shares with friends to drive targeted promotions and personalized experiences
- Engage and reward the loyal fans who love, watch, buy and recommend your programming
Online video adds dynamic appeal to static TV. It travels in your pocket and it gives you everything you want with a search and a click. Content Direct takes you straight to your audience through whatever technology they prefer to use and gives you the tools to sell them what they want, not just give it away.
Of Americans Surf the Internet While Watching TV According to AdWeek/Harris Interactive
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