Cable networks have been content innovators for decades. Now it's possible to increase revenue by engaging viewers online. Content Direct gives cable networks the platform they need to scale and monetize mobile, TV Everywhere, and Over-the-top initiatives through targeted ads, direct-to-consumer subscriptions, on-demand a la carte, and live pay-per-view. And all from one, powerful cloud-based solution with the customer care and analytics you need for a complete, broadband customer experience.
- Launch custom storefronts that leverage your best brands, pull audiences closer, and offer them video, games, and merchandise they'll love
- Target personalized and interactive ads to audience segments based on detailed behavioral analytics
- Leverage Facebook's power with digital entertainment and storefront capabilities right in the world's most popular social network
- Take episodes, behind the scenes, viral video and other content direct to consumers
- Create a true, cross-platform customer experience for content, payments, and self-care
With more viewers going online and to mobile devices, the opportunities for audience interaction and new forms of content are endless. Content Direct delivers one platform to create, manage, sell, deliver, and measure the success of them all.
Online video viewers by 2016 According to ABI Research
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