Cord Cutting, over-the-top, online video; these don't need to be threats to the cable industry when they can be opportunities. Content Direct gives cable providers one robust, cloud-based platform from which to scale and monetize their online, mobile, and over-the-top service offerings. Why limit your subscriber base to homes passed when there's a whole world of consumers out there looking for the best on-demand experience they can find.
- Extend the value of consumer subscriptions while monetizing on-demand and pay-per-view on mobile devices
- Build personalized storefronts that let your subscribers rent and buy the content they want, and shop for the merchandise that goes with it
- Create new customer experiences online, on mobile devices, on connected TVs, through Facebook, and with content offerings
- Leverage analytics beyond ratings with deep visibility into subscribers' online viewing habits, and purchasing preferences
- Combat churn with stronger offerings, real personalization, and self-care that's simple and effective
Its not only that cable faces intensifying competition, but that its core product – video – is now available everywhere. The difference is that cable providers have subscriber relationships. If they can personalize, extend subscription value, and unfetter content from the set-top, they can maximize their most important long term assets – subscriber relationships and experience.
The first quarter in which the nine largest pay TV providers in the US experienced a net loss of subscribers According to the Associated Press
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