One Event.
Billions of fans.
On-demand forever.

Content Direct lets you build, engage, and monetize online communities around your live events. It turns one time events into long-tail content you can repackage, promote, and sell to a larger audience for a longer time. And it gives you all of the tools you need to target offerings, handle payments, deliver digital content, and measure audience response from the cloud, through Facebook, and across any PC, connected TV, or mobile device.

  • Create interactive experiences around your promotions to crystallize your live event communities online
  • Use Facebook to engage audiences before and after with online events, contests, interviews, chats, and exclusives
  • Deliver events as digital content for years after the fact
  • Generate revenue with event-related content and merchandise
Stat
942 Million

Minutes of Viewing GeneratedBy 2010 FIFA World Cup On ESPN3.com

Bottom Line
Live Events used to be one-and-done, but with Content Direct you can reach a bigger, global audience online, take advantage of your Facebook following, and monetize events indefinitely with on-demand views and merchandising.
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