Integrated strategies and tools to expand reach and increase response rates
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Right message, right audience, right time – that’s effective marketing. CSG’s integrated marketing services suite encompasses the broad competencies, technical capabilities, and strategic connections behind campaigns that improve customer response rates, strengthen retention, and optimize revenue.
For third-party advertisers, we offer provider-approved access to highly targeted audiences. For providers, we deliver smart solutions that maximize customer value by gaining wallet share. For both audiences, CSG provides:
- A single-source solution: concept, design, fulfillment, data services
- Experienced strategy development: evaluation, planning, goal-setting
- Advanced customer/prospect insights: individual and collective value
- Channel integration: statement marketing, email, automated inbound/outbound IVR, SMS/text messaging
- Response analysis: assessment and optimization
Value Center
Maximize revenue with digital advertising and sponsorships
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Over the last several years, coupon redemption rates have increased dramatically. Digital coupons and advertising represent tremendous opportunities for companies with a vision to generate advertising revenue while rewarding loyal customers.
CSG Value Center is a digital marketplace that offers you a site where your customers can find a diverse and dynamic set of coupons and deals from content aggregators – on a site that carries and promotes your company’s trusted brand. Reward your customers for their loyalty through everyday values and special one-time offers. Value Center enables you to deliver targeted, relevant offers directly to your customers.
Invite sponsors to include their ads on your Value Center site, netting you revenue and reducing your marketing costs. CSG will manage third party relationships for sponsorships and digital ads based on your requirements and the unique demographics of your customers – you reap the rewards and revenue. Tap into a dynamic new channel that creates an exciting marketing opportunity for you—and everyday value for your customers.
Statement Marketing
Delivering to half of all U.S. households with a nearly 100% open rate for a fraction of the cost of direct mail
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CSG prints and distributes more than 65 million documents and statements each month for our North American clients. Our statement marketing and insert ads services are economical, hassle-free options that put advertisers’ messages in front of deeply segmented, well-targeted prospects. This must-read medium offers expansive reach without the production and postage costs of direct mail.
For service providers, ad sales turn billing statements – print and electronic – into a revenue generator via appropriate inserts, digital ads, and electronic onsert advertising. CSG handles the process from start to finish so you don’t have to worry about any coordination details.
Integrated Marketing
A 360-degree approach that combines traditional and digital media for higher response rates
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Reaching your customers and getting them to respond to your calls-to-action is an increasingly complex challenge. Today’s connected consumer uses a wide variety of communication channels. Effective marketing campaigns need to consider these customer communication preferences and create a consistent and cohesive customer experience across all channels.
This multi-touch approach may include email marketing, PURLS (personalized URLs), SMS/text messaging, automated voice (inbound and outbound), direct mail, and other customer communications and notifications. Our experienced strategists can help you design smart, integrated campaigns that increase message awareness, interaction, and response.
