Case Studies

Bharti Airtel Accelerates Profitable Growth through Trading & Routing

Bharti Airtel is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice and data services, fixed line, high speed broadband, IPTV, DTH, turnkey solutions for enterprises, and national and international long distance services to carriers. Local and national operations in each of Bharti’s operating regions are supported by extensive pan-India and international high-speed network infrastructure, which supports not only their customers’ traffic but is also offered on a wholesale basis to other domestic and international carriers.

Bharti Airtel’s international traffic has grown amidst intense competition from other national and global providers, dynamic wholesale prices and the need to increase investments to deliver bandwidth and capacity; and wholesale customers’ demand for uninterrupted service and the ability to also negotiate rates flexibly and quickly. In the wholesale voice business, where even a 100th of a cent can make a huge impact on profitability, Bharti Airtel needed a complete trading and routing platform in order to make the best business decisions. With profitability a fundamental driver, operational efficiency was also a key factor in selecting a system for trading and routing.

Bharti implemented CSG Optimized Routing solution to meet these business demands, resulting in benefits across their businesses, including enhanced customer experience, improved product offerings and streamlined operations.