White Papers

Monetizing Pay TV's Over-the-Top Era

Pay TV has entered the multi-device over-the-top (OTT) era on a global basis. The broadband network's ability to deliver video is shifting the landscape toward an experience that allows each audience member to search, browse, find, buy, and play content on-demand from anywhere. This fundamental change pits Pay TV providers against new competitors. It gives customers more channels through which to access content. It escalates customers’ expectations around video experiences. And it changes the ways in which Pay TV providers will generate and grow revenue from here, on. Monetizing the over-the-top era is the next great challenge, and the most critical for Pay TV.

Download this white paper to learn more about monetizing TV Everywhere and OTT as well as driving transactions and interactions through the second screen in the multi-device era.