Case Studies

Pay as You Drive - Leveraging Technology for Innovative Services

Norwich Union is part of Aviva, the world’s fifth-largest insurance group and the largest insurance services provider in the UK. Aviva is the leading provider of life and pension products in Europe and is actively growing its long-term savings businesses in Asia, Australia and the USA. It’s main activities are long-term savings, fund management and general insurance, with premium income and investment sales of £41.5 billion and £364 billion of assets under management. Aviva has 59,000 employees serving over 40 million customers. In the past year Norwich Union has successfully launched the insurance industry’s most innovative and talked -about new product –‘Pay As You Drive’ insurance for drivers, with a particular emphasis on serving younger and high-risk drivers who typically have to pay very high premiums using traditional annual single-premium models.

With Pay As You Drive the insured driver receives a monthly itemized bill based on real journeys driven, enabling savings of up to 30% over the normal method. The billing technology that makes this possible is CSG Convergent Billing.

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