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  • Monetizing LTE - What's the Right Pricing Strategy?

    The success of LTE and mobile broadband is no longer a matter for speculation—in terms of users, it became the dominant mobile technology in developed Asia in 2015, and other regions are following quickly behind. Customers clearly like what LTE brings—wherever the technology is rolled out, data usage quickly doubles and continues on an upward trajectory. 

    So LTE is now sufficiently well-established worldwide that we can ask in this white paper: are we turning this popular and revolutionary technology into business success? Where are we seeing the highest monetization, what pricing and charging strategies are proving most effective, and are traditional BSS systems capable of supporting the industry’s efforts to gain a viable return on its technology investment?