Today’s consumers have more options than ever when it comes to content viewing. The rise of streaming services such as Netflix and Hulu has ushered in new digital era where consumers can have instant, on-the-go access to their favorite shows. As the popularity of these a-la-carte viewing options has increased, many have speculated about the future of the traditional cable bundle, with some commentators even going as far as proclaiming that traditional TV is “dead.”
While this might be the story that is often splashed across news headlines, the reality is that Pay-TV providers still maintain strong dominance among consumers – in fact, 83 percent of U.S. households still subscribe to a traditional Pay-TV service. At the same time, streaming services are facing challenges of their own, and increasingly coming up short when it comes to engaging new audiences (as exemplified by Netflix, which announced its weakest subscriber expansion in three years.)
As both traditional service providers and streaming services alike look to engage viewing audiences and hold on to subscribers, catering to the individual needs of each viewer is increasingly paramount. And in today’s interconnected world, providers need to think global in order reach audiences with different preferences around the world. To compete on a global scale, providers need to offer engaging content that pulls audiences in, lends itself to multichannel viewing, and sparks conversations across social media platforms.
Our infographic breaks down what consumers are watching, and how. From multichannel viewing to global streaming habits, we uncover fan favorite TV shows and preferred viewing experiences and devices.
Check out our infographic below to learn more on global TV viewing trends, and click here to take our quiz in order to discover your TV watching persona.