The Power of Consistent Customer Communications

Do you remember a time when your mailbox would fill up every week with bills? You’d check the mail daily, sort through the junk and set a time every month to balance your checkbook. You’d review each bill for charges, slide a check into an envelope, and drop it off at the nearest mailbox. But times have changed. Now, half of consumers receive bills in print and online, with 25 percent embracing all paperless bills. Some customers scan through statements on their mobile phone and pay bills with the click of a button. Even though bills are available on more channels, customers still expect to see the same information. If they’re looking at bills on their mobile phone, all the critical information—summary, details, and promotions—should be there. Inconsistent information can lead to customer confusion and dissatisfaction. So, what can you do to deliver a positive customer experience for your multichannel customers? Provide a consistent experience across channels. Check out this infographic to learn more about the power of consistent communications:

Download the datasheet to learn more about delivering a consistent customer experience across channels.

1 thought on “The Power of Consistent Customer Communications

  1. Brian Clark

    Dave – you are spot on with your stats and thoughts. I am much more likely to stay with someone when I have a good customer experience and likely to leave if I have a bad customer experience. Every service has issues, it is the ones with good communication practices that will win out in the end. I also love it when I receive an unexpected communication that meets a need I didn’t know I had 🙂 Nice article and leadership.

Leave a Reply

Your email address will not be published. Required fields are marked *