Tag:
Digital Content

What the Oscars Can Teach Us About the Internet TV Customer

For Hollywood, the beginning of the year means one thing: awards season. From the Golden Globes to the Oscars, contributions in film and television are honored and celebrities put on their black-tie best. As viewers, it’s fun to spend Sunday nights speculating on which film is going to win big....

NFL in the Age of Twitter: How the Sports Content Viewing Model is Changing

As we approach the end of 2016, football fans are setting their sights on the NFL Playoffs and gearing up for the culmination of their teams’ yearlong efforts – the Super Bowl. As an avid Indianapolis Colts fan, I find myself mired in playoff speculation and debating my team’s (slim)...

Why Netflix Needs Cable Partnerships

We are living in a new era of content viewing. In the last decade, streaming services like Netflix and Hulu have changed the game when it comes to giving consumers access to their favorite shows anytime, anywhere. However, recent figures show that previously explosive adoption rates might now be slowing...

APAC Service Providers Weigh in on the Region’s Digital Journey

Asia Pacific communications service providers serve a massive and diverse customer base. Arguably, they face more challenges than many of their peers in other markets – whether serving some of the most advanced digital consumers in the world or starting to move away from analog services. So, we wanted to...

Can CSPs Still Beat Netflix?

The attraction of online video was well-established long before Netflix launched in 130 countries this January. Viewers have been buying video at an ever‐increasing rate, seduced by one-click access and easy consumption on smart devices, and by an ever-expanding range of providers and content. For subscribers and viewers, these are...

Content Will Always be King, but Context is Key

Profiting from digital content is about encouraging today’s always-connected consumers to see the communications service provider (CSP) as their default go-to source of entertainment (not just communications) in a market where they don’t lack for choice.

DSPs: the Modern World’s Purveyors of Bottled Water

I hope there’s someone reading this out there who remembers an age when drinking water came out of a tap, a drinking fountain, or for some of us, even a hose. Perhaps like mine, your parents railed against the expense of bottled water: “Who in their right mind would pay...