Tag:
Digital Services

The 3Cs Your Content Strategy Needs Right Now

When a consumer wants to watch streaming video, they can choose any number of providers. When their fingers are poised over their mobile device – will your service be the one they choose? What can you do right now to get that consumer, in that moment of choice, to come...

FOMO: Fear of Missing Out on Digital Service Revenues

There are several American consumer brands whose recent ads focused on FOMO (fear of missing out). More than just an abbreviation you might see on Twitter, I suspect it’s a global phenomenon that’s spreading quickly, especially among cable companies and mobile operators, content producers, broadcasters, and movie studios. With content...

No Bank Account to Pay for Digital Services? No Problem!

Virtually everywhere you look, the digital world is creating opportunities for communications service providers (CSPs) to make more money on content, and also, to find clever new ways for consumers to pay for it. Particularly for younger generations who prefer to manage their finances through mobile devices than in front...

The Four ‘Must-haves’ that Transform CSPs into DSPs

I know I’m getting (just a little!) older because I can clearly remember how cool I thought it’d be to have a camera on my mobile phone. Now there’s a generation that can hardly imagine taking pictures and videos any other way; and not only that, their phone holds a...