Campaigns

Customer engagement isn't limited to one interaction—it's a series of interactions that build loyalty. Design and deliver omnichannel campaigns to engage new and existing customers with CSG.

Increase Customer Loyalty

Sending your customers occasional notifications and updates is good. Sending a series of targeted messages that show off new products and reward loyalty is even better.

At CSG, we’re in the business of building relationships, and our campaign solutions help you stay top of mindand top of wallet. We work with you to develop targeted customer communication campaigns that encourage customers to sign up, upgrade, update their account information, and more.


Communication for One—Or All

CSG’s campaign management solutions help you deliver marketing messages and notifications to customers on any channel. Send emails promoting new offers to customers, and personalize with their name, products they’re using and other fields. Make it easy for them to respond with short codes, custom landing pages or conversational IVR experiences. Announce special or local events, promote premium offers, or raise awareness of company programs and initiatives.

Promote New Offers

You’re always working on the latest and greatest products and serviceswhy not share them with your customers? Send marketing messages on customers’ preferred channels and encourage them to upgrade to new services. They get the greatest service, and you earn greater share of wallet.

Reward Customer Loyalty

Whether your customer has been with you for one month or one year, show them you care with customer loyalty messages. Send coupons on yearly anniversaries or birthdays, and give them the thanks they deserve for being a loyal customer.

Communicate Consistently

It’s not about communicating moreit’s about communicating smarter. We track every interaction across every channel so you know the last time you contacted a customer, and what message they got. This helps you determine the right cadence for customer contact and refer to past messages if any issues come up.


Portfolio

Interactive Messaging

What defines good customer experience changes as frequently as the communication channels customers use. CSG can help you balance the demands of different customers in a way that’s scalable, affordable and effective.

Journey Orchestration

Consumers expect seamless experiences across all touchpoints with brands they do business with. Orchestrate conversations that are consistent and relevant to the customer’s journey with CSG.

Precision eMail

Precision eMail lets you send transactional and marketing messages from a single solution, at scale. CSG sends over 140 million emails every year on behalf of our customers.

Output Solutions

Building relationships with your customers takes many forms. Craft, customize and streamline the distribution of printed documents to foster positive customer relationships well into the future.


Resources

Explore

  • By Type

Improving Mover Retention With Proactive Customer Engagement

eBook | 11.2 MB

Companies need to engage with customers before, during and after their movers’ journey—and they’ll need the right data and channels to do it. ...

Engaging Customer Experiences: The critical first 90 days and beyond

Video

Digital disrupters have reset the bar and fundamentally changed how companies engage their customers. Earning and keeping customer loyalty is a gro ...

The Journey of Strategic Business Communications

White Paper | 1.8 MB

Making communications seamless depends on bringing together technology, data, and process optimization. At CSG, we’ve revolutionized the traditio ...

CSG Omnichannel Messaging

Data Sheet | 1.4 MB

Customer communication has evolved rapidly as people have become more mobile and use more devices. Omni‐channel has become the new norm, and cust ...

CSG Message Manager

Data Sheet | 1.0 MB

When the monthly statement arrives, customers open it—and actually read it. In fact, industry research shows that 95 percent of customers open th ...

The Rise of the Always Connected Customer

Brochure | 1.5 MB

In the past, you could only connect with customers over the phone, in a letter or on the screen. But today’s digital world has opened up endl ...