Customer Experience Design

Companies today aren’t competing on price or value—they’re competing on customer experience. Specifically, the digital experience. Work with CSG to transform interactions into outstanding experiences.

The Digital Dilemma

You’re facing a unique problem: reducing your cost to serve while improving the customer experience. The solution? Digital technology, which lets you serve customers at scale while providing the personalized, seamless experiences they expect. But shifting to digital channels and experiences doesn’t happen overnight. You need a roadmap to help get you there, and deliver ROI on your investment in digital CX.

We can help revamp your entire customer experience, from web self-care portals to print optimization to UX and UI strategy. If you don’t know what your customer experience is today, we’re on the case. If you know there’s a problem but don’t know how to fix it, we’ll analyze your experiences and give strategic recommendations. And we’ll provide guidance on next steps—we build journey maps to determine what the experience is today and what it should be tomorrow.

CSG Digital Practice

CSG is a leader in digital strategy and customer experience design. Our expert consultants are committed to delivering the CX you want and the ROI you need. We help drive digital usage and adoption with design-led thinking focused on journey maps, information architecture, user flows and experience design. And our research strategies help ensure measurable results for the largest companies in the world.

Consulting Services

We’ll work with you to identify where your current customer experiences are excellingand where you can raise the bar. First, our consulting team analyzes customer interactions across your entire business. Then, we identify areas where you can improve the customer experience across channels and the customer lifecycle.

Research Services

Our research team will conduct a heuristics exercise and examine each customer touchpoint on its own, as well as the whole experience. We’ll analyze internal and external data about your customer experiences (employee interviews, social media comments) to gauge sentiment and deliver customer insights.

CX & UX Design

Our award-winning CX & UX design team delivers revolutionary customer experiences, from the storefront to back-office software. We’ll create a prototype of experience design and iterate on it with you. All of our designs fit within your brand guidelines while following UX best practices.


CSG Experiences Practice

With a proven approach, leveraging over 60 work products, we fuel decision-making, frame opportunities for transformed experiences, build shippable solutions, and facilitate continuous improvement.



  • By Type

Global Technology Industry Leader Provides Better CX with Conversational AI


A global technology industry leader deployed CSG Conversational AI to handle customer inquiries related to order status, sales, billing, and more.< ...

Customer Success Story: Multinational Technology Company Provides Better CX with Conversational AI

Customer Story | 5.1 MB

A global company had an IVR system that didn’t live up to its high-tech reputation. Struggling to understand customer requests, the system misrou ...

CCW Digital Market Study: The Contact Center of 2025

Industry Report | 2.0 MB

This Market Study on the Contact Center of 2025 explores the lingering challenges and stereotypes we need to urgently address. It does not, however ...

Improving Mover Retention With Proactive Customer Engagement

eBook | 11.2 MB

Companies need to engage with customers before, during and after their movers’ journey—and they’ll need the right data and channels to do it. ...

CSG Interactive Bill

Data Sheet | 674.9 KB

Billing is a crucial part of the customer experience, and it’s an area that’s ready for digital transformation with CSG Interactive Bill. CSG I ...

CSG Customer Success Story: Telecom Argentina Automates Field Service Management

Customer Story, Video

Telecom Argentina executives talk about how CSG’s Field Service Management solution helped them improve customer experience through automatio ...