Successful digital transformation today will require a renewed focus on overall strategy and redesigned business models. Many businesses try to lead with the technology first, rather than looking at how technology will enable what and how they sell.
Before rushing forward with digital transformation, businesses need to take a step back. Who is your target customer, and what are you trying to sell them? How can digital technologies support that? If you can’t see them face-to-face, how should you interact with them? How do they want you to? Are your back-office systems resilient enough to handle increased demand for connectivity? In response, what technology do you need—both on the front-end and on the back-end—to make change happen?