Leverage Bills and Ad Pages to Grow Revenue

Your Billing Statements Could Be Doing More

Printed bills are a powerful sales channel.

Of the consumers who receive paper statements, 78 percent review the transactions, according to a Consumer Action survey. With that level of attention, your customers could be absorbing your special offers and other key messaging, too.

You can make the most of your mailing by personalizing offers in pre-defined areas on individual statement pages, via ride-along inserts or even on the envelope.

If you’re overlooking the monthly statement as a sales channel, you’re missing 12 opportunities each year to strengthen retention, upsell customers, increase the customer lifetime value, grow revenue and increase ARPU. Transform your bills from an obligation into an asset.

Tips for Selling Through Your Statement

Know Them by Name

Personalizing an ad with the recipient’s first name improves both its response and conversion rates.

Test for Success

If you tweak the ad copy or change a graphic element, will it create better results? Find out by running A/B tests with your mailings and using the results to optimize your ad campaign.

Be Selective

Send messages to your entire client base, or direct specific offers to targeted audiences.

Don’t Forget the Envelope

It’s not just what’s inside that counts. Envelope printing and personalization displays your offer to customers immediately, and without adding the mailing cost of an insert.

CSG provides a range of marketing services to improve customer response rates, strengthen retention and grow revenue.


CASE STUDY: Cable Operator Uses Personalized Ad Pages To Triple Sales Lift

CASE STUDY: ADT Builds a Better Bill with the CSG Experiences Practice