Over 40 percent of businesses have already moved to a digital-first approach for customer experience as they undergo a digital business transformation. They’re digitizing business processes, operations, and customer engagement.
But what happens when an existing part of their business, like print and mail, isn’t digital? Can a physical communication channel like print still be used to drive digital customer engagement?
Absolutely. While print and mail is a physical medium, it can actually enhance your digital presence. You just have to know how to deploy it strategically. Learn three ways to incorporate print into your digital transformation.