Digital transformation starts with a focus on the customer and customer needs. Based on what customers’ needs are, companies can choose the business model that works best for them. That will influence what the front-facing customer experience should be, and what back-end systems will be needed to help drive that digital transformation.
By starting with the customer needs, the rest of the steps on the digital transformation path are clear. In this eBook, we’ll cover the five core competencies companies need to master to succeed with digital transformation, from gathering customer insights, monetizing solutions and more.