AT&T eBusiness

Interaction Design / UI/UX / Web Design

As one of the world’s largest telecommunications companies, AT&T serves more than 3.5 million business customers. How could they reach small business audiences with a consistent digital voice and brand tone? With the design and development of a holistic digital B2B customer experience that captures all products and service functions across geographies by combining multiple experiences and platforms.

The result transformed the shopping experience into a unified service that includes key functions, tools, dashboards and re-architected support content capabilities, tooling, and product relevance.

Customers were provided with easy-to-use tools to guide them through a purchase: configurator, comparison tools, check availability maps, and a progress tracker, which provides an on-rails checkout.