Suddenlink Improves Direct Mail Performance with CSG Message Manager

Suddenlink Improves Direct Mail Performance with CSG Message Manager

Suddenlink is a Missouri-based multiple service operator with millions of subscribers in the southern United States. The operator was sending multi-page, black-and-white statements that obscured important information and spread out across too many pages.

Suddenlink realized there had to be a better way to connect with customers, so they implemented CSG’s Message Manager to improve statement readability. Find out how they used Message Manager to control the composition of their messages, add color and graphics to highlight their key promotions or bundles, and reduce the time it takes to design messages.

 

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