A home security company had two million customers who, due to a regulatory change, would lose their service unless they scheduled an equipment upgrade. The company sent notification emails and texts, but the majority of customers still weren’t responding to schedule the upgrades they needed.
Then the company brought in CSG. Together they executed a direct-mail postcard campaign that seized the attention of hard-to-reach customers and drew response rates as high as 22 percent. Download this case study to learn how they did it.