Improving Mover Retention With Proactive Customer Engagement

eBook | 11.2 MB

Companies need to engage with customers before, during and after their movers’ journey—and they’ll need the right data and channels to do it. Many companies don’t know customers are moving until the customer has moved and cancelled their service. Companies react after the fact, trying to win back customers who have already churned and switched to a new provider. But it’s much easier to keep a customer if you can proactively engage them before they move.