Monetizing LTE: What’s the Right Pricing Strategy?

Monetizing LTE: What’s the Right Pricing Strategy?

The success of LTE and mobile broadband is well known—it became the dominant mobile technology by number of users in developed Asia in 2015, and other regions quickly followed. Customers clearly like what LTE brings—wherever the technology is rolled out, data usage quickly doubles and continues on an upward trajectory.

So now that LTE is sufficiently well-established worldwide, we can ask: are we doing everything we can to turn this popular and revolutionary technology into business success? Where are we seeing the highest monetization, what pricing and charging strategies are proving most effective, and are traditional BSS systems capable of supporting the industry’s efforts to gain a viable return on its technology investment?

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