DIGITAL TRANSFORMATION WORLD SERIES 2021: ARE TELCOS LOSING THE BRAND BATTLE? HOW TO DRIVE LOYALTY AND ADVOCACY
- Identifying the most effective features and benefits when designing a loyalty program
- What are the new types of loyalty programs and how to measure success?
- When to initiate new loyalty programs or relaunch existing ones
- Drive loyalty, not just experience - How to transform the channels through which you communicate to optimize customer experience, offerings and brand loyalty
- Monetization through partners – How does the omnichannel experience drive customer retention and loyalty?
- Use cases to demonstrate improvements to customer experience in the new reality
Speakers:
Gokhan Ogut, CEO, Maxis
Karolina Baszarkiewicz, Chief Customer Officer, Elisa
Alfred Binford, Head of Customer Engagement, CSG
Moderator – Frederic Debruyne, Partner; EMEA Practice Leader, Telecommunications Practice; Global Practice Co-Leader, Bain Simple & Digital Practice, Bain & Company