DIGITAL TRANSFORMATION WORLD SERIES 2021: ARE TELCOS LOSING THE BRAND BATTLE? HOW TO DRIVE LOYALTY AND ADVOCACY

Video
  • Identifying the most effective features and benefits when designing a loyalty program
  • What are the new types of loyalty programs and how to measure success?
  • When to initiate new loyalty programs or relaunch existing ones
  • Drive loyalty, not just experience - How to transform the channels through which you communicate to optimize customer experience, offerings and brand loyalty
  • Monetization through partners – How does the omnichannel experience drive customer retention and loyalty?
  • Use cases to demonstrate improvements to customer experience in the new reality

Speakers:

Gokhan Ogut, CEO, Maxis

Karolina Baszarkiewicz, Chief Customer Officer, Elisa

Alfred Binford, Head of Customer Engagement, CSG

Moderator – Frederic Debruyne, Partner; EMEA Practice Leader, Telecommunications Practice; Global Practice Co-Leader, Bain Simple & Digital Practice, Bain & Company