Case Studies

Case Study: Large Cable Company

The northeast region of a large cable company—one that has grown into a multi service provider of digital technology, home entertainment and information choices, primarily for the residential subscriber—had outgrown its statements.

The company, the second leading provider of services in the region, offers video, high-speed Internet, VoIP digital phone service and mobile broadband service. In its 50-year-history, the company had expanded in the region to include six different divisions. Acquisitions were a key part of its success—but with the acquisitions came different ways of tracking data and different names for products and offerings.

As part of a larger rebranding effort, the company embarked on a statement redesign project. Learn how CSG worked with the company on data standardization, use of color, and ad pages and inserts to make their statements more customer-friendly and reduce inbound calls to the call center, resulting in savings between $223,520 and $279,400 for the first month in call center costs alone.

 

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