Case Studies

CSG Singleview Helps SingTel Optus Attract and Retain High-value Customers

Optus, now owned by telecommunications giant SingTel, commenced operation in 1992 and is one of the largest communications service providers in Australia. It has more than six million customers today and provides a broad range of communications services including mobile, national and long distance services, local telephony, international telephony, business network services, internet and satellite services and subscription television.

Optus introduced superior customer-focused service to the market, along with premium product and service bundles. The corporate and government market in particular was requesting a better method to manage their communications portfolios. To support this business decision, Optus selected CSG Singleview as the strategic billing and transaction management system for their corporate and government customers. They chose Singleview because of its flexibility and functionality, which supports the concept of a “market of one”.

Learn how SingTel Optus (Optus) differentiates itself from its competitors and creates a valuable service to attract and retain high-value customers.

 

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