Blog

Viewpoints and Inspiration for Communications
Stay focused on the demands of your customers—we’ll help you stay ahead of what’s coming. The CSG Insights blog is a collection of viewpoints and inspiration for communications service providers competing in the digital world.

Featured Topics

Digital Transformation

Innovative, lightning fast speed to market, cost efficient, exceptional customer experience…all of these qualities are found in leading digital business models or they are being invested in by existing businesses building their digital transformation strategies.

Field Service Management

Consumers will have more than five connected devices in the home by 2021. For field service organizations, there’s an opportunity to support more complex jobs and deliver a connected, personalized experience that consumers expect.

Smart Cities

It is projected there will be close to 10 billion people across the globe in 2050. To manage the influx, urban planners need to think differently about how they operate, the environments they develop and the constituents they serve.


The Right Partners: No longer just a logo on a page

It was the era of 2G. Marketing teams would dutifully prepare company folders filled with the latest press releases and newest data sheets on the right, and placed neatly behind the stat-filled company overview on the left, the partner logo sheet.  Column upon column of named partners that was more...

Live Sports Viewing: Consumers Want Premium Without the Price Tag

Across industries, consumer expectations for an exceptional experience with digital services have never been higher.  From on-the-go convenience, 24/7 access and self-help customer service channels to truly tailored, personalized experiences, consumers want the world but according to new research, they don’t expect to pay a premium for it. CSG recently...

3 Trends Shaping the Future of Sports Consumption

For decades, TV guides were the bible of cable content. Families would plan their entire schedules around particular programs – a phenomenon which became known as “appointment television.” In today’s digital landscape, streaming services, on-demand content and recording technology have largely rendered appointment television obsolete – with one exception, sports....

The Business of Building Smart Societies

For consumers, the definition of “next-generation technology” is pointedly different than what it was just a few years ago. Artificial intelligence has become a practical tool in the home – think Siri or Alexa – and the number of connected devices that power the Internet of Things(IoT) continues to grow....

The Right Technology: Creating a Solid Foundation

The confluence of SMAC (social, mobile, analytics and cloud) technologies has dramatically raised the bar—and pace—that businesses must innovate, operate and serve their customers. Interestingly, though, the drive of new technologies has many organizations instead, placing the bulk of attention not on their technology, but business models. In a recent...

The Fourth Industrial Revolution: Keeping Pace (and the Doors Open) in This New Era

The past three industrial revolutions spanned more than 220 years.  Each built upon the others, bringing technological advances that have resulted in an all-pervasive, qualitative impact on how we work, live, play and move. The Fourth Industrial Revolution, however, is characterized by a fusion of technologies that blur the lines...

Understanding Gen Z and Advertising in the Subscription Economy

Generation Z, those born after 1996 according to Pew Research, is the first truly digital native generation. They’ve never known life without the internet – the magnitude of how this frames their reality cannot be understated. From birth, they’ve been shaped by their online experiences. Further, in most cases this...

World Cup 2018: Engaging Fans Through Immersive Experiences

The World Cup is perhaps rivaled only by the Olympics in its ability to bring together the global community to celebrate athletic competition. Even Americans are choosing their alternates and are following along from home, local bars and restaurants, as well as from their mobile devices on the go. For...

The Right Business Model: Get Digital to the Core

Over the course of the 20th Century, business models were largely static. It’s only a recent phenomenon that leaders began to question their traditional paths. In fact, just 11 years ago the Harvard Business Review published an article on The Four Principles of Enduring Success – describing how best-of-the-best global...

Building an Enterprise Strategy for Consumer IoT Adoption

Ten years ago, if you had asked the average consumer to give their perspective on technologies like artificial intelligence (AI) or the Internet of Things (IoT), you would have likely heard Terminator references or received blank stares. Today, Apple’s AI assistant Siri is used on over half a billion devices...