Would You Rather: A Digital Experiences Survey

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Consumers have more methods than ever for getting things done. Thanks to a growing array of digital channels and the mainstreaming of artificial intelligence (AI) tools, they have ample choices for how they want to make purchases, get customer support and fulfill other needs. The question is, which methods do consumers prefer?

Surveying more than 1,000 consumers in the U.S., U.K. and Australia, we asked which digital experiences they would rather have in a variety of scenarios—from receiving drone deliveries to attending sporting events in the metaverse, from paying with digital wallets to receiving personalized notifications.

Discover the preferences of today’s consumers—and what they mean for your business—by downloading this report.