Customer Story

European Bank Boosts Paid Media Performance Tenfold with CSG Journey Orchestration

To track, segment, and deliver advertising retargeting to annual website users, you need solutions that go beyond engagement scores.

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Highlights

Track on-site engagement and individual customer journeys
Create unique user profiles based on site engagement
Increase click-through rate by 260 percent

Drive awareness and engagement

A U.K. financial leader and provider of existing clearing and faster payments services used this opportunity to create a faster switching service. To increase awareness of their new service and its website, the bank planned an integrated web and paid media campaign.

To track, segment and deliver advertising retargeting to the approximately 500,000 annual website visitors, the bank needed a solution that went beyond aggregated engagement scores.

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