A U.K. financial leader and provider of existing clearing and faster payments services used this opportunity to create a faster switching service. To increase awareness of their new service and its website, the bank planned an integrated web and paid media campaign.
To track, segment and deliver advertising retargeting to the approximately 500,000 annual website visitors, the bank needed a solution that went beyond aggregated engagement scores.
Download the case study to learn how the bank used Journey Orchestration to:
- Track on-site engagement and individual customer journeys
- Create unique user profiles based on site engagement
- Increase click-through rate by 260 percent