CSG Journey Orchestration
CSG Journey Orchestration integrates with your existing technology to collect customer profile and interaction data across silos and legacy systems, apply logic, business rules and decisioning criteria to determine how to engage the customer in real time with timely, personalized and relevant communications. The solution bridges the touchpoint gaps caused by ad hoc digital expansion, and by multiple departments owning specific parts of the customer journey (marketing sending promotions, account handling billing, etc.). Journey orchestration ensures customers no longer receive repetitive, or even contradictory messaging, and you benefit from proactive upsell/cross-sell opportunities.
- LISTEN EVERYWHERE. Understand who your customers are, where they’ve been, what they’ve done and what they’ve said
- ANALYZE AND INTERPRET. Based on a series of pre-defined rules, logic and decisioning computations
- REACT IN REAL TIME. Timely and highly personalized communications on the platform they prefer