CSG Journey Orchestration

Consumers expect seamless experiences across all touchpoints with brands they do business with. Orchestrate conversations that are consistent and relevant to the customer’s journey with CSG.

Effortlessly Bridge Siloed Communication Gaps

Digital innovators transformed the customer experience playing field. Using their omnichannel expertise, they deliver the swift, highly personalized, uber-relevant customer experience consumers have grown to expect. As traditional companies have scrambled to keep up by adding digital channels, they created communication silos, making it impossible to deliver the unified customer journey considered the basis of good CX today.

CSG Journey Orchestration bridges the touchpoint gaps caused by ad hoc digital expansion, and by multiple departments owning specific parts of the customer journey (marketing sending promotions, account handling billing, etc.). Journey Orchestration ensures customers no longer receive repetitive, or even contradictory messaging, and you benefit from proactive upsell/cross-sell opportunities at every stage of the customer lifecycle.


Journey Orchestration Features

Journey Orchestration integrates with your existing technology to collect customer profile and interaction data across silos and legacy systems, apply logic, business rules and decisioning criteria to determine how to engage the customer in real time with timely, personalized and relevant communications.

Take Action

Get an actionable view of customer interactions across the entire company and all communication channel with AI-based optimization.

Become Data-Driven

Quickly ingest data from any source or legacy system on every customer preference and action touchpoint.

Simple Orchestration

Use our simple drag-and-drop workflow design to create your own journeys, or draw from a prebuilt library of optimized journeys.


Resources

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Bridging The Experience Gap In The Pharmaceutical Industry

eBook | 1.9 MB

Despite data challenges, legal risks and significant development costs, customer experience is a major competitive differentiator in the pharmaceut ...

Don’t Let Customers Ghost Your Brand: Keeping Brand Loyalty Alive With An Omnichannel Strategy

eBook | 2.7 MB

Just like “ghosting” in the social sense, customers can abandon your brand for reasons you don’t know. But you can learn why customers ghost ...

National Life Insurance Agency Revolutionizes Lead Management Systems with CSG Journey Orchestration

Customer Story | 1.6 MB

A major life insurance provider was redesigning their lead management process to more quickly balance the demands of th ...

European Bank Boosts Paid Media Performance Tenfold with CSG Journey Orchestration

Customer Story | 587.7 KB

A U.K. financial leader and provider of existing clearing and faster payments services used this opportunity to create a ...

CPG Brand Nurtures Consumers with Dynamic Online Journeys

Customer Story | 783.9 KB

A global retailer specializing in consumer packaged goods (CPG) wanted to become a trusted advisor to its consumers an ...

Leading CPG Brand Drives Onboarding Engagement and Lasting Loyalty Using CSG Journey Orchestration

Customer Story | 3.3 MB

A major producer of consumer packaged goods (CPG) in the Japanese market needed a better way to onboard their existing ...