Focus Scope Key Components When to Use It? Customer Interaction Management Individual interactions between customers and a company Managing and optimizing specific touchpoints – Phone calls– Emails and texts– Social media messages– In-store interactions – Omnichannel communication– Personalization– Data collection and analysis– Effective issue resolution– Proactive engagement When you want each interaction to be efficient, personalized,…
Focus Key Elements When to Use It Experience Orchestration Creating a cohesive and personalized customer experience across all touchpoints – Connected customer data– Touchpoint management– Personalized communication– Feedback loops To prioritize customer satisfaction and create Journey Orchestration Mapping and managing journeys throughout the entire customer lifecycle, from initial awareness to post-purchase loyalty – Customer journey…