The MWC Barcelona 2025 issue of VanillaPlus features CSG CEO Brian Shepherd discussing how CSPs can drive radical reinvention to sell, engage, & monetize better.
CSG’s insights show that successful CX leaders don’t just deliver good experiences; they prove how those initiatives make money, save money and increase brand equity.
In this episode, Amanda Razani speaks with Chad Dunavant, EVP and chief product and strategy officer of CSG, about how business leaders can use pragmatic AI applications to streamline processes, enhance customer experience and provide proof of the value they bring.
Amid shrinking risk tolerance and increased revenue pressure, leaders expect investments to drive changes and pay off quickly. At the same time, the hype around AI is dying down, making way for more pragmatic conversations around the return on AI investments.
Katie Costanzo, President of Customer Experience at CSG, offers three critical insights that paint a vivid picture of where the industry is heading—and the challenges that lie ahead.
Payment integration is a powerful way to improve the user experience on any software platform by offering benefits that extend far beyond simple transaction processing. However, many business owners may hesitate to hand over such a critical function to an outside party.