Report

2026 State of the Customer Experience

Winning Loyalty in the Age of Overwhelm

Your customers aren’t ignoring you. They’re overwhelmed.

Get the 2026 State of the Customer Experience Report to discover how leading brands cut through the chaos to earn trust and drive growth.

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Consumers are drowning in digital noise

Notifications, alerts and AI-generated chatter bombard them daily. Brands feel it too. Fragmented systems and AI fatigue leave teams overwhelmed and unable to act on insights.

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70%

of consumers say brands send so many messages, it’s causing them to tune out.

74%

feel more comfortable with personalized messages if they’re helpful.

56%

are uncomfortable letting AI take actions on their behalf.

The Future of CX Is Clarity

Every year, the digital noise gets louder. Customers are overwhelmed.

The brands winning in 2026 aren’t the ones shouting the loudest—they’re the ones creating calm.

The State of Customer Experience 2026 report shows how leading companies are simplifying communication, using AI with intent, and aligning teams around a single source of truth.

Inside, you’ll learn how to:

  • Pinpoint what’s fueling customer and employee overwhelm.
  • Apply AI where it reduces effort and speeds up resolutions.
  • Streamline your tech stack so teams work from one version of reality.

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Cut the Noise. Keep the Customer.

Discover how leading brands are cutting through digital noise with clarity, not more tech. Learn how intentional CX, thoughtful AI, and simplified experiences are helping brands earn trust and drive action in 2026.

Make clarity your CX advantage

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