CSG Customer Story

How a European bank boosted paid media performance 10X with CSG Xponent

260%

increase in click-through rate

10x

improvement in paid media performance

1 week

for go-live

Middle aged couple using mobile banking at home

Summary

When a major European bank launched a new account-switching service, they needed more than just awareness. They needed action. But with half a million annual site visitors and no way to track individual engagement, their paid media campaigns lacked precision. That changed with CSG Xponent. By integrating AdTech with their website and syncing real-time data to a data management platform (DMP), the bank turned anonymous traffic into targeted outreach—and saw paid media performance skyrocket.

The Customer

A leading U.K. financial institution offering clearing and faster payments services, which more recently expanded into account-switching solutions.

The Challenge

The bank wanted to identify and retarget consumers interested in switching accounts, but their existing tools couldn’t track individual journeys. They needed a solution that could:

Assign anonymous IDs to site visitors
Build behavioral profiles based on engagement
Sync with a DMP to optimize paid media spend
Deliver personalized retargeting across TV, display and digital ads

The Solution

In just over a week, the bank’s agency deployed CSG Xponent to tag and segment site visitors. Each visitor was assigned an anonymous ID and profiled based on engagement. These profiles were synced daily with the DMP, enabling real-time updates and intelligent media targeting. The bank also used entry and exit polls to gauge switching intent, feeding that data back into the system to refine the outreach. The result: smarter segmentation, better targeting and dramatically improved campaign performance.

Turn browsers into buyers with smarter engagement

This bank didn’t just improve media targeting. They used journey orchestration to connect every touchpoint, from website visits to paid media impressions. Want to see how orchestrated journeys can help you deliver the right message at the right moment, across channels?

Learn About CSG Xponent Journey Orchestration