How a top 10 global operator unified B2B operations across 220+ countries with CSG

The Challenge

The global Tier-1 operator wanted to provide reliable, secure and flexible digital services for enterprise customers while quickly rolling out new solutions. To do this, it needed to bring its operations together and deliver a self-service customer experience across all markets so that multinational enterprises could place orders for all locations without worrying about market specifics. However, several major obstacles stood in the way:

• Fragmented CPQ systems: Each country and operating company used its own CPQ solution—including Salesforce, homegrown platforms and manual spreadsheets. This created silos and made it nearly impossible to standardize and scale products or processes across the organization.
• Translation and currency barriers: Quotes for multinational customers required support for multiple currencies on the same quote, as well as translation into local languages. Each market had its own pricing, cost structures and tax requirements, adding layers of complexity to every transaction.
• Inconsistent approval and regulatory processes: Approval workflows and regulatory requirements varied widely by country. The same product might require different steps or documentation depending on local laws and business practices.
• Manual processes and revenue leakage: Reliance on manual quoting and order management led to frequent errors, missed revenue opportunities and long lead times. Changes to quotes and orders were difficult to track, resulting in lost revenue and dissatisfied customers.

This lack of standardization and automation was impeding both operational efficiency and the operator’s ability to deliver innovative digital solutions to enterprise customers worldwide.

The Solution

With ambitions to deliver flexible, secure and consistent digital solutions in each enterprise market, the global operator sought a CPQ solution that would:

• Unify quoting and ordering across all countries with a single, catalog-driven CPQ platform
• Support multi-currency and multi-language quoting for global enterprise customers
• Automate approval workflows and adapt to local regulatory requirements
• Integrate with internal and third-party fulfillment partners for seamless service delivery
• Enable rapid configuration and adoption to accelerate transformation and future growth

Given the complexities, the operator’s needs pushed the limits of what existing solutions could achieve. But with CSG’s telco-specific CPQ system, Quote & Order, those requirements were not only satisfied—they were simplified.

Proven results in unmatched configurability, robust integration capabilities and deep specialization in telecommunications—including recognition as the best CPQ for the complex needs of B2B telco from prominent analysts—made CSG the clear choice.

The operator is implementing a single, catalog-driven CPQ platform across all markets that can go live within a year. This unified system supports multi-currency and multi-language quoting, automates approval workflows and integrates with both internal and third-party fulfillment partners. Rapid configuration and robust training enable quick adoption, laying the groundwork for consistent, scalable operations and future digital growth.

The Results

With its new CPQ platform in place, the operator has the power to turn its enterprise operations into a unified, scalable and customer-friendly engine. Teams across 26 countries can quote using the same system, with built-in support for multiple currencies, languages and local regulations. Approval flows are automated, fulfillment is integrated with internal and third-party systems, and quotes are faster, more accurate and easier to update.