CSG Engagement Channels

Close Communication Gaps with RCS Messaging

With technological advances, businesses continuously find new and better ways to reach consumers, encourage engagement and promote two-way communication. Rich Communication Services (RCS) are gaining popularity due to their enhanced messaging capabilities. Explore how RCS message functions help boost customer engagement and why CSG Xponent is a comprehensive solution that bridges communication gaps.

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What are Rich Communication Services?

RCS differs from traditional SMS and MMS communication in several ways. It enhances consumer engagement by imitating over-the-top (OTT) messaging platforms such as WhatsApp, Facebook Messenger and Instagram. RCS features include file transfers, typing notifications, emojis and voice notes.

Many mobile phones and service providers offer RCS capabilities to target a greater audience using similar functions. The features are integrated with the phone’s Messages app for easy access.

How RCS Functions Can Boost Consumer Engagement

Consumers are attracted to eye-catching content. RCS developers ensured this messaging protocol could help businesses reach consumers by supporting high-resolution content. Other functions that can help boost consumer engagement include:

Larger file sizes

Since RCS supports high-resolution pictures and videos, businesses can send larger files and GIFs for a personalized approach.

Unlimited characters

RCS has no character limit to allow unrestricted messaging.

App-like functionality

The phone's native messaging app lets users send and receive content other than texts, including polls, assessments, forms and PDF attachments. This feature allows them to access diverse content within the messaging app conveniently.

Why You Need CSG Xponent for Your Telecommunications Business

With Xponent, you can achieve various communication objectives. Here’s how we can help:

Personalized communication

Our Xponent platform allows you to control customer communications so users receive the intended message, which is personalized, relevant, and concise. By sending contextual messages, you help prevent misunderstandings and consumers feel valued—like they’re more than just a number.

Brand consistency

Xponent Communications Control supports brand consistency by sending unified messages using customizable templates. No matter who drafts, edits and sends customer messages across your business, the tone will be consistent with your brand.

Unified customer management platform

Simplify workflows by creating, managing and coordinating well-timed and relevant messages with a single customer engagement platform. By sending users tailored messages at appropriate times using the correct channels, you’re likelier to engage them.

Improved insights and analytics

Measure and optimize your communication strategies across your business. By optimizing for engagement, Xponent declutters communication chaos so customers receive your personalized messages on time, every time.

Cut through the digital noise and drive customer action

CSG’s omnichannel communication solutions help telecommunications businesses of all sizes deliver the best experience possible.
We can do the same for you.

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