Subscription Management
Engage Consumers. Strengthen Brand Loyalty.
New digital service offering options crop up all the time. Intelligent subscription management makes it possible for existing providers and new entrants to rapidly plan, configure and launch products and services that instantly engage consumers and strengthen brand loyalty.
What Is Customer Subscription Management?
Subscription-based models are the way of the future. They give your business a consistent income, which you can use to continuously update your system and add new features customers will love. However, creating these subscriptions is just the start—you also need to manage them. You have to know who’s active, who’s taking a break and what everyone wants out of your particular subscription.
Customer subscription management is the process of managing these services from the moment a customer signs up until they choose to cancel. Handling all these factors can be challenging even for a team, especially without a planned method of organization. It’s much easier with a subscription management service that collects, organizes and updates information about your platform and its subscribers.
Marketing People can only sign up for your subscription if they know it exists. As soon as your subscription model goes live, you need dedicated professionals who can send emails, post on social media and generally get the word out about your new offering.
Optimizing sign-ups The sign-up process can make or break your subscription. If it involves too many steps or requires too much information, your customers have more opportunities to second-guess their choice. Optimizing sign-ups and allowing for autofill information can boost your numbers and increase customer satisfaction from the start.
Managing billing processes When it comes to accounting, subscribers expect you to be perfect. That means charging only the price you advertise, avoiding hidden fees, taking payment on the agreed-upon date and ensuring subscribers are getting what they paid for.
Answering customer questions This is where having an assigned team for subscription management comes in handy. Subscribers will submit questions every day, and if they don’t receive detailed, timely responses, they may doubt your values and even cancel their subscription.
Sending subscription updates Any time anything about your subscription changes—whether it’s price, offerings, payment dates or protocol—your subscribers deserve to know. Your customer subscription management team should send out regular updates about what’s new to help your clients feel more connected to the service.
Managing cancellations Subscription management also involves finding ways to keep your customers. Ultimately, you can’t stop customers from canceling their service, but you can encourage them to stay through incentives like discounts, free months or exclusive features.
Grow and scale your subscription revenue stream
The right subscription management solution provides everything you need to put your focus where it should be: on your customer.
The key capabilities of an intelligent subscription management solution include:
- Effortless management of your customer, their identity, profile and preferences, and the ability to put this information to work serving your customer
- The ability to offer straightforward recurring subscriptions and more complex multidimensional subscription and usage models on one powerful platform
- Using customer profile information, history and externally sourced data to put the right offer in front of right customers at the right time, ensuring you maximize revenue potential
- Creating the most compelling customer offerings by easily bundling your products and services with partner offerings
- Allowing your customers to pay through all the most popular payment methods in the market, including credit or debit cards, loyalty programs, gift cards, etc.
Finding the best subscription billing software
Your subscription billing platform is crucial for implementing the subscription pricing model. When you’re dealing with your clients’ finances, there’s no room for error. The right program understands that completely. For example, CSG’s subscription billing management services ensure your customers can pay their way and update their methods at any time. Our approach keeps your data in order and charges accounts on the day it says—no earlier and no later.
Our convenient platform gives you an overview of your services at any time, so you can watch your sales grow and address potential concerns at a moment’s notice.
CSG Ascendon
CSG Ascendon is a cloud-native monetization platform that offers subscription billing, offer management, payments, customer support tools and reporting analytics dashboards. We’re the engine for the digital evolution of your subscription management services, and more. We enable you to create better experiences by leveraging customer behavior data to deliver quick-to-market strategies.
At CSG, prioritizing your success is ingrained in our culture. Ascendon is the subscription management platform you need to take the next step in your digital evolution.
Do more for your customers Your industry is constantly evolving, especially when it comes to technological solutions. You might be ready to grow with the times, but if your system isn’t, you risk falling behind anyway. By running your digital subscription management through Ascendon, you can deploy new solutions as soon as they’re ready, continually proving your value as an industry-leading, customer-focused service.
Personalize customer experiences One-size-fits-all doesn’t work for subscription management services. Even two people who subscribe for similar reasons expect to get something different out of their partnership with you. Ascendon helps your business learn its affinity groups and tailor the customer experience to better align with their preferences.
Take advantage of scalable architecture As your business grows, having a scalable option for subscription revenue management is crucial. Ascendon is customizable from day one, allowing you to turn features on and off as your needs change. When you take on new, high-value clients, Ascendon will go along for the ride with you, providing you with an ever-evolving toolbox to reorganize and repack as needed.
Why CSG for Subscription Management Solutions?
Get to market fast
Create, launch and monetize new subscription products and services in hours.
Give customers more control
Improve how you serve your customers by giving them control over their experiences, including subscription iterations, payments, permissions and notifications.
Get a competitive edge
Stay ahead of the competition with advanced features such as dynamic charging, couponing, loyalty programs, failed payment recovery and much more.
Help customers self-serve
Reduce costs by enabling your customers to care for themselves through intuitive selfcare capabilities.
Provide compelling offers
Reduce churn by proactively offering at-risk subscribers compelling reasons to stay.
Improve customer lifetime value (CLV)
Increase lifetime value of your customers by offering them the ability to upgrade, downgrade or change their subscription offerings whenever they want.
Tap into the power of the cloud
Leverage the power of the cloud with a cloud-native software as a service (SaaS) solution to ensure your business is generating revenue in a world-class infrastructure provided by AWS.
Support innovative pricing models
Leverage a wide range of pricing models, including usage-based pricing, tiered pricing and subscription-based pricing, making it easier to monetize new services.
Get to market faster
Get up and running quickly with a deployment timeframe measured in weeks, and a quick and seamless integration into your broader infrastructure.
“CSG is a trusted partner of ours and their expertise and commitment to our success enabled us to go live on time. ”
Asanga Gunatillaka, Commercial Director of Consumer and Direct Business
Get started with subscription management
Make CSG your trusted partner in subscription management solutions and so much more. Learn more about Ascendon and our full suite of solutions when you request a demo today or contact us to understand how our platforms benefit every industry.