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Is Your CPQ Stalling Telco B2B Sales? Find and Fix Quote-to-Cash Problems
Uncover five costly business problems that can be caused by your CPQ—and see how a telco-specific solution like CSG Quote & Order helps you send accurate quotes faster, cut churn and grow B2B revenue.
Highlights
- Lost deals when slow, manual quoting lets competitors respond first
- Surprise customer churn triggered by billing errors and mismatched quotes
- Rising operational costs as teams continually rework quotes and orders
- Stalled growth when your CPQ can’t support complex enterprise offers at scale
- Limited visibility into margins and profitability that makes strategic planning a guessing game
Why Quote-to-Cash Issues Start with the Wrong CPQ
You might expect quote-to-cash problems to come from complex products, tricky contracts or legacy billing. But for many telcos, the real culprit sits upstream: an ill-fitting CPQ that was never built for telco B2B.
When a generic CPQ tries to manage multi-line, multi-site, multi-partner deals, the impact ripples across the entire sales cycle. Quotes take days instead of hours. Numbers don’t match between quotes and bills. Teams spend more time fixing errors than closing new revenue. On the surface it looks like “process issues”—but the root cause is often the wrong CPQ at the center of it all.
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