The total revenue for the IoT value chain is expected to exceed $200 billion by 2025. To capture their share of this IoT revenue, communications service providers are faced with two options: add adjunct functionality to their existing BSS, or deploy modern, all-new platforms. Though the second option may be intimidating, Analysys Mason explains why deploying a new IoT platform is the best way to succeed with IoT, today and in the future.
Companies seeking to optimize corporate revenues and drive operating performance are looking to an integrated cross-channel communications approach to deliver these results. Cross-channel communications is about delivering customer-focused messages across all available communications channels on a unified platform. The platform enables integrated messaging using real-time and non-real-time tools such as email, direct mail, social media, texting, bill messages and other media.