Industry Report

Appledore Research: Why Telco-Specific CPQ Systems Are Critical for CSPs

Learn why generic Configure, Price, Quote (CPQ) tools fall short and how telco-specific solutions transform the quote-to-cash process. Insights include:

  • Why CSPs must consider modernizing their CPQ system a priority initiative
  • Why generic CPQ systems create qualification errors, delays and margin blind spots
  • The essential capabilities CSPs must look for in telco-specific CPQ engines
  • How automation, catalog-driven ordering and real-time visibility drive profitability
  • Recommendations for CSPs modernizing their quote-to-cash process

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Telco leaders say their CPQ systems are falling short.

Most CSPs rely on CPQ systems that weren’t built for telecom complexity.

85%

say their CPQ systems meet fewer than 75% of their requirements

60%

say fewer than half their requirements are met

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Appledore Research confirms: CSPs need telco-specific CPQ systems

Appledore Research reveals why generic CPQ systems leave telecom providers exposed to errors, delays, and margin blind spots. The report highlights the critical capabilities CSPs must demand in telco-specific CPQ engines — from automation and catalog-driven ordering to real-time visibility into profitability.

As enterprise demand grows and competition intensifies, modernizing the quote-to-cash process is no longer optional. This report outlines the recommendations CSPs need to future-proof their CPQ strategy and capture new revenue opportunities.

It’s Time for Telcos to Modernize the Quote-to-Cash Process

Telcos face growing enterprise demand, complex bundles and competitive pressure from digital-first providers. A modern CPQ and order management solution is no longer optional—it’s essential to stay competitive and capture new revenue.

Read the report