Customer Analytics

You track customer interactions across channels and departments. But can you turn that data into the personalized experience customers demand? CSG helps you analyze customer data and drive engagement.

Analyze and Optimize Customer Engagement

Who owns the customer experience? Marketing? Customer service? In reality, your entire company owns the customer experience, with each interaction shaping how customers feel about you. But when different departments own the data and channels for customer experiences, it can be hard to get a clear view of every customer interaction.

CSG’s customer data platform and journey analytics bring all the customer information within your enterprise together to drive exceptional customer engagement. Using a data-driven approach, know your customer better in the moment, and analyze quantitative and qualitative data to determine what you’re doing well and where you can improve their journeys.


Portfolio

CSG Journey Orchestration

Consumers expect seamless experiences across all touchpoints with brands they do business with. Align your systems and processes to orchestrate conversations that are consistent and relevant to the customer’s journey—across channels—to ensure your business achieves measurable value.

CSG Customer Data Platform

Knowing your customer is hard when what you know about them is scattered across many systems and data sources. Unify that data into comprehensive, coherent customer profiles with CSG CDP.


Resources

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Kitewheel – State of the Customer Journey

Industry Report | 11.5 MB

Kitewheel, a CSG company, tracked nearly 10 billion customer journey interactions in 2020. The State of Customer Journey Rep ...

EXPLORING YOUR CUSTOMER JOURNEY

Data Sheet | 2.5 MB

To deliver competitive customer experiences (CX) in the digital age, brands need to create customer journeys that are seamle ...

25 Conversational AI Use Cases That Can Transform Your Business

eBook | 17.2 MB

What are the biggest pain points for your customers? Your most expensive or time-consuming business processes? There’s a s ...

CSG Conversational AI Integration Into RPA

Data Sheet | 1.9 MB

If your business is using robot process automation (RPA), you can extend that back-end efficiency to deliver great experiences to your customers. C ...

CX Trends for Finance and Insurance

Industry Report | 8.4 MB

In today’s experience economy, it is essential that financial institutions look not only to the experiences that direct competitors are providing ...

Webinar Recording: Great CX Cuts Cost and Drives Business Results

Video | 67.2 KB

59% of companies agree customers are demanding more personalization but there is a gap between the companies with the resources to create cohesive ...