Customer Experience Capabilities in a Comprehensive Client Engagement Solution
One customer engagement solution does it all
Our real-time customer engagement solution eliminates frustrating customer experience bottlenecks and provides consumers with the exact services and support they need. Our solution aims to minimize negative experiences, boost consumer retention and open up new opportunities for revenue generation.
Less noise, more impact with CSG Xponent
CSG Xponent helps you achieve your goal of optimizing client lifetime value by streamlining the process of acquiring, engaging and retaining as many consumers as possible. Orchestrating each experience across the customer life cycle lets you connect with each person, no matter where they are on their journey.
Why Choose CSG for CX Solutions?
As a leader among the most influential platforms, we’ll take your company beyond the buzzwords so you can establish your place in the new CX era. Our customer experience management solutions set us apart in the CX industry and we can help you craft the best strategy for your business.
Our proven CX leadership and advanced digital solutions can help you achieve business results like these in as few as 30 days:
CSG Xponent lets you start anywhere. Start today.
Wherever your customer engagement obstacles lie, CSG Xponent can launch quickly to overcome them. Which CX challenge shall we tackle first?
Frequently Asked Questions About Customer Engagement Platforms
A customer engagement platform is a powerful tool that businesses utilize to foster meaningful interactions and connections with their consumers. It combines various communication channels into a centralized platform, enabling businesses to engage with consumers across multiple touchpoints. Below, we’ll define customer engagement and answer some commonly asked questions about how these solutions work for your company.
Customer engagement refers to how your company interacts with and connects to its consumers. With the right customer engagement strategy, you stay on top of and anticipate your customer’s needs and ensure every experience they have makes sense. Instead of focusing on a one-and-done sale, you build a relationship with each customer—one that evolves over time.
Successful customer engagement would require a unified tech stack that provides a 360-degree view of each consumer. A customer engagement platform brings all systems and data together, allowing you to tailor the customer experience to deliver the best next action on a 1:1 basis and in real time.
You’ve probably heard it said that experiences are more important than physical goods or possessions. That’s true everywhere, because customers will compare you to their best experience regardless of industry. You may deliver a robust product or service, but if a consumer’s experience is lacking, they will look elsewhere.
Winning in CX hinges on the ability to monitor and improve customer engagement at any time on any channel—a unified platform empowers you to do that with ease.
Customer engagement software features a wide range of CX capabilities that help you foster stronger relationships and build targeted interactions. Here are the top advantages of customer engagement software.
- Understanding your customers: Aggregated customer data insight helps you anticipate what your consumers will do next and why. By fully understanding your consumers’ needs, wants, and behaviors, you can provide better service or anticipate any challenges that may arise.
- Deepening customer relationships: Consumers want to know that a company is there for them and sees them for who they are. Build the connection between you and your consumers with a streamlined digital-first approach, increasing loyalty and trust.
- Personalizing the customer experience: Everyone wants to feel like they are more than just a number or a payment to a company. With a customer engagement platform, you get to know the little details about each individual, which allows you to personalize empathetic interactions and experiences with your company.
A real-time customer engagement solution like Xponent provides a streamlined way to communicate with your consumers. Using a customer engagement platform, your telecom company can contact customers via email, chatbot or call center.
A digital customer engagement platform also allows you to map a customer’s journey, providing them with the support and services they need, exactly when they need them. Centralize all your consumer data in a single location, then draw out actionable insights to develop personalized experiences. Some data you may use to enhance customer experience include:
- Customer behavior across devices
- Support ticket history
- Billing and payment history
- Customer feedback survey responses
- Contact center interactions
Leveraging your customer engagement solution in the right ways can help you anticipate consumer needs and take swift action. Maximize the use of your customer engagement solution by:
Sending relevant notifications to consumers: Reach your consumers wherever they are through various channels such as push notifications on their mobile devices.
Personalizing marketing messages: Use your data to gain a clearer understanding of where consumers are on their journeys so you can personalize the messages you send them.
Proving your company’s value: Convince consumers of your company’s value and usefulness through driving experiences that make their lives easier.
The primary reason to choose a customer engagement solution is to improve the customer experience. The happier your consumers are, the more likely they are to continue doing business with your company. Using digital customer engagement solutions allows you to:
- Understand and anticipate customer needs
- Upsell customers
- Retain customers longer
- Communicate quickly and effectively
Engagement solutions also make it easier for consumers to adjust their services as their needs change. They can easily buy another product or service to their existing package or book future appointments.
With a digital customer engagement platform, your existing customers will often skip the contact center. Meet them where they are, providing assistance to help them solve problems or address concerns without submitting a help ticket or spending hours on hold.
Our customer engagement solution empowers you to gain a clearer understanding of where customers are on their journeys across various steps, including:
Attract the right customers: Listen and analyze consumer behavior as they interact with your content or website to uncover preferences and their affinity to do business with you.
Spur customers to action: Connect your digital and physical channels to our decisioning engine. Your notifications will strike at key moments that get customers to buy, onboard, engage and stay with your brand.
Reclaim lost revenue without friction: Understand which customers are at risk of falling behind on payments. Gently nudge them on their preferred channel with bill pay reminders and payment plan offers.
Automate easy contact center experiences: Support employees and wow consumers by automating the contact center. Predict consumer needs, get them to the right agent the first time, and provide your agents with information they need to ace the call.
Turn great CX into a retention strategy: Predict consumer needs and send them personalized offers to prevent them from taking their business to a competitor and keep them loyal to your brand.
With CSG customer engagement mapping support, you don’t have to overcome CX challenges on your own. Our experts will help you build your customer journeys by:
- Applying a voice-of-the-customer focus for informed decision-making
- Uncovering new insights through research and expertise
- Crafting solutions and UIs for better experiences
- Building architectures that keep you adaptable