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Subscription Management

Effective Ways to Manage Subscriptions

Subscription-based business models have been gaining traction for several years. In 2022, the market grew at a compound annual growth rate of 64.4%. Experts expect that trend to continue, reaching a value of $1.48 trillion by 2027. To best take advantage of the opportunities, businesses using this model must have effective ways to manage subscriptions.

Key features of subscription management platforms

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Customer management tools and billing automation

One challenge in subscription management is handling customer data, profiles and billing. Solving this requires software that empowers your company with practical ways to do so. The ideal technology will help you comply with privacy regulations while providing valuable self-service tools.

A great SaaS solution will also offer you the power of automated recurring billing. This streamlined workflow increases your efficiency and billing accuracy while helping reduce revenue leakage.

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Subscription lifecycle management functionality

Creating and managing different subscription plans can be complex without the right tools. A well-designed platform simplifies the process. Easy-to-navigate interfaces empower users with seamless subscription upgrades, downgrades and cancellations for better experiences.

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Revenue recognition and analytics

Proper revenue categorization is crucial to your accounting. Powerful SaaS solutions go beyond just management tools by providing quick, error-reducing ways to track and report your revenue metrics with increased confidence in their accuracy.

The right platform also offers numerous ways to slice and dice your data. A robust analytics feature lets you visualize and model data your way for increased real-time insights.

CSG Ascendon

CSG Ascendon is a market-leading platform for subscription management. We provide complete functionality for your most crucial tasks, including billing, payments, offers, reporting and customer support. Our intelligent platform works hard to keep your focus on your customers.

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How subscription management platforms benefit businesses

SaaS subscription management offers your company numerous benefits, including the functionality to:

  • Streamline billing and revenue operations: Automated billing processes help improve accuracy and save time. They reduce errors and provide transparency for financial reporting and revenue recognition.
  • Improve customer experiences and retention: This solution lets you personalize a customer’s offers and pricing. It also includes a customer management portal with numerous self-serve tools for enhanced convenience.
  • Increase scalability and flexibility to support business growth: SaaS subscription management software provides robust tools for handling complex pricing models and plans. It’s easy to adapt its functionality to changing customer needs and market demands.

Choosing the right subscription management platform

There are numerous factors to consider when evaluating a subscription management platform, including:

  • Scalability and flexibility: Will the SaaS platform grow with your business? Is it configurable enough to support your unique offerings and workflows?
  • Integration capabilities with existing systems: Is the software compatible with your current infrastructure? What options are there to integrate legacy tools for a holistic approach?
  • Security and compliance features: What type of security features does the platform offer? Does it meet industry-specific regulations your company must follow?
  • CSG is a trusted partner of ours and their expertise and commitment to our success enabled us to go live on time. 

    Asanga Gunatillaka, Commercial Director of Consumer and Direct Business, TalkTalk

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