Customer Story

CPG Brand Nurtures Consumers with Dynamic Online Journeys

If you want to become a trusted advisor to your consumers and expand your brands’ relationship from months to years, learn more about Journey Orchestration!

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Highlights

  • Collect needed information and improve customer interactions on the website
  • Adapt site content relevant to past behaviors and preferences
  • Leverage data to deploy further real-time consumer journeys

Improve your customer journeys

A global retailer specializing in consumer packaged goods (CPG) wanted to become a trusted advisor to its consumers and expand the brand’s relationship from months to years. To do this, the CPG brand sought a consumer engagement hub that could enable its web properties to automatically identify, inform and interact with each visitor according to where they were in their individual consumer journey, then carefully nurture them from one stage to the next.

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Learn more about CSG Xponent

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