A global retailer specializing in consumer packaged goods (CPG) wanted to become a trusted advisor to its consumers and expand the brand’s relationship from months to years. To do this, the CPG brand sought a consumer engagement hub that could enable its web properties to automatically identify, inform and interact with each visitor according to where they were in their individual consumer journey, then carefully nurture them from one stage to the next.
Download the case study to learn how the CPG brand used Journey Orchestration to:
- Collect needed information and improve customer interactions on the website
- Adapt site content relevant to past behaviors and preferences
- Leverage data to deploy further real-time consumer journeys