CSG Xponent Integrations and Connectors

 

As a system-agnostic platform, CSG Xponent™ connects your data, channels, analytics and other tools to strengthen your entire customer engagement stack. Whether you’re working with a legacy system that your team built internally, or any commercial solution on the market, CSG Xponent™ can connect to it. 

CSG Xponent™ offers built-in API connectors, with the ability to configure custom adaptors for any API not included out-of-the-box.

 

The connectors listed here are merely a sample of some of the more common tools we have connected to but is not an exhaustive list. Please click the links below to see which connectors are readily available. 

Analytics
Business Intelligence/Reporting
Campaign Management
Consumer Devices
Content Management
CRM & Call Center
Data/Database
DMP/DSP
Email
Infrastructure
IoT
Real-Time Context
Retail POS
SMS/Voice/Chat
Social
Web

 

Analytics

Alongside CSG Xponent’s built-in analytics capabilities, we work closely to empower and integrate with our clients existing analytics tools. CSG Xponent allows you to listen to every channel and every customer interaction, providing a journey-focused view of customer engagement. Whether CSG Xponent is ingesting data from an analytics tool or using our own analytics capabilities to inform automation or journey orchestration, the platform can add value to your analytics by ingesting data from any source and adding a layer of intelligence. CSG Xponent also connects to artificial intelligence and machine learning (AI/ML) tools, allowing for truly intelligent analytics in real time.  

Example Connectors:

  • Adobe Target  
  • AWS Machine Learning (AWS) 
  • Google Analytics 360  
  • IBM Watson Machine Learning  
  • R
  • Tableau 

 

Business Intelligence/Reporting

CSG Xponent often serves as a data source for business intelligence (BI) and reporting tools. As a central hub for your data, automations and decisioning, CSG Xponent can feed information directly to your preferred BI and reporting tools from every place your customers interact. Many of our clients leverage our internal reporting capabilities as well, bringing a journey focus to their systems and data presentation.

Example Connectors:  

  • Databricks  
  • Microsoft Power BI  
  • Mode Analytics
  • TIBCO Jaspersoft 

 

Campaign Management

CSG Xponent can connect multiple campaign tools and data sources with our intelligent decisioning capabilities, supporting common use cases like suppression, promotion, and cross-campaign communication. Whatever CRM you use, we can help make it smarter in real time by connecting with that solution’s API and building business rules. 

 

Consumer Devices

Connecting with consumer devices is a powerful and unique way to deliver an exceptional experience. CSG Xponent powers these interactions with our REST API connectors, which allow for real-time, in-person customer engagement. Whether it is listening to a location update from an app or connecting directly with a smart device through the Internet of Things, CSG Xponent can integrate a consumer’s own behavior on their devices into the customer journey and engagement campaigns.

Example Connectors: 

  • iBeacon  
  • Fitbit 
  • Strava 

 

Content Management

CSG Xponent’s core capabilities integrate cleanly with content management solutions by pushing decisions on what content to show, making intelligent choices for future messaging, and updating content in real time based on consumer profiles. Because CSG Xponent can identify individuals on the device or profile level, a new level of personalization is possible. By using a REST API or pre-built connector, we can make any content management tool more responsive.

Example Connectors:  

  • Contentful 
  • Drupal 
  • Sitefinity
  • WordPress 

 

CRM & Call Center

By acting as the connective tissue between CRM tools and your call center, CSG Xponent allows for faster call handling, better IVR experiences and more effective customer service communications. Our clients use CSG Xponent to deliver smart prompts to their call center representatives based on a customer’s live behavior or match the information on the customer’s screen with what their representative is saying. By leveraging CSG Xponent to make complex best next action decisions in the background, you can help reduce call times and increase first call resolution. 

Example Connectors:  

 

Data/Database

CSG Xponent can process, justify, clean and arrange data in usable ways. With our built-in CDP capabilities alongside our federated data model, any existing data solution you use can be seamlessly integrated with all of your channels and systems. Beyond mere data processing, CSG Xponent can also collect data and enrich your existing customer profiles with connections to IP lookup services, AI profile matching and more. Our database adaptor connects to your database of choice, helping you drive great experiences with your existing data without waiting on a data cleaning project.  

Example Connectors:  

  • Azure SQL 
  • Dun & Bradstreet   
  • MaxMind
  • Microsoft SQL Server
  • MySQL
  • Oracle SQL
  • Postgres
  • Redshift
  • Snowflake
  • Treasure Data 

 

DMP/DSP

With CSG Xponent’s custom adaptors for data management platforms (DMPs) and demand side platforms (DSPs), you can deliver intelligent ad experiences across any channel. Whether you have remarketing targets based on activity on the web, ad interactions or social media activity, CSG Xponent can ensure you reach the right person every time. With smart profile matching and audience management capabilities, CSG Xponent keeps your message on point and saves money on mis-matched ads.  

Example Connectors:  

  • Adobe Audience Manager  
  • Google Ads (including YouTube) 
  • Google Display Network  
  • Google Marketing Platform
  • LiveRamp
  • Lotame
  • Meta Ads Manager (for Facebook and Instagram)
  • Salesforce Audience Studio  

 

Email

CSG Xponent empowers email experiences by connecting activity and interactions on the email channel with the wider customer experience at your business. With our pre-built connectors and API adaptors to email service providers (ESPs) and AI-driven email campaign tools, CSG Xponent allows you to bring your communication from email to a customer’s preferred channel or connect offline or web experiences to email.  

Example Connectors:  

  • IBM Watson
  • Mailchimp/Mandrill
  • Mailgun
  • Marketo
  • Salesforce/Pardot
  • SendGrid
  • Zeta Marketing Platform

 

Infrastructure

CSG Xponent seamlessly connects to any infrastructure software, whether message queues, inbound message and data handling software or our own reading and writing capabilities for web systems. CSG Xponent’s Queue and REST adaptors make it easy to manage the flow of data, messages and more.  

Example Connectors:  

  • ActiveMQ  
  • Airship 
  • Amazon S3  
  • Amazon SQS
  • Azure Service Bus
  • RabbitMQ  

 


IoT

Internet of Things (IoT) devices are a new way to reach consumers where they are. Whether connecting with “skills” for digital personal assistants or by pulling and pushing live data to and from devices, CSG Xponent can help you make the most of your customers’ IoT enabled tech. By connecting our REST API with any IoT device, we can take experiences on the web, over email or even the call center and transfer them seamlessly to the device, or vice versa.  

Example Connectors:  

  • Amazon Alexa 
  • Google Home 
  • Samsung Connected Appliances 

 

Real-Time Context

Connecting systems in real time is a core capability for modern customer engagement and journey management. Whether you use surveys to dynamically change customer experiences based on live feedback or generate custom URLs for specific customer profiles to deliver personalized content, CSG Xponent can bridge the gap between your systems and delivery channels. With integration into your content management tools, you can create one-to-one personalization and engage customers like never before. Bring in weather or geolocation data to deliver contextually relevant experiences alongside any campaign, journey, or communication. 

Example Connectors:  

  • Bit.ly  
  • iBeacon  
  • Qualtrics  
  • Trustpilot  
  • Weather.com 

 

Retail POS

CSG Xponent connects to retail POS solutions, including CSG’s robust payments offerings like kiosks and check verification tools, as well as other providers. CSG Xponent uses custom built SOAP and REST APIs to deliver realtime experience personalization based on purchase activity. This allows us to empower everything from intelligently synching in-store purchases with a web profile to offering coupons at kiosks for specific products. 

 

SMS/Voice/Chat

CSG Xponent connects to a wide variety of SMS, voice and chat systems, allowing you to inform realtime conversations with your customers. Our REST API connectors enable seamless integration, which in turn allows truly dynamic messaging on any of these channels. Whether you need to divert callers to online resources, use SMS for delivery notifications, or give a chatbot the intelligent AI connectivity it needs to adapt to conversation in real time, CSG Xponent can help. 

Example Connectors:  

  • Clickatell  
  • Hoiio  
  • Twilio  
  • Amazon SNS
  • LINE
  • WhatsApp 

 

Social

With the power of CSG Xponent, you can listen, respond and analyze customer behavior across a number of social channels. The pre-built and custom API adaptors within CSG Xponent allow you to identify when keywords are mentioned and design interactive experiences to drive customers to take a next best action, get better service resolution or more. These connectors often connect social channels with your CRM or another database to allow for dynamic customer profiling.  

Example Connectors: 

  • LinkedIn 
  • Meta (including Facebook and Instagram) 
  • TikTok 
  • Twitter 

 

Web

CSG Xponent allows you to dynamically change web experiences, spanning everything from content management to back-end customer experience. By listening to, making intelligent decisions about and proactively predicting customer behaviors, CSG Xponent allows you to change your website into a real-time customer engagement tool. Our API adaptors allow deep control of web content, pushing CMS information and customer data to enrich web interactions.  

Example Connectors: 

  • Adobe Experience Manager  
  • Drupal  
  • Sitecore  
  • Sitefinity  
  • WordPress 

 

The channels discussed above represent only a portion of the full connective capabilities of CSG Xponent. Check out the Xponent main page to learn more.