Just like “ghosting” in the social sense, customers can abandon your brand for reasons you don’t know. But you can learn why customers ghost you—and even anticipate and prevent it—using a data-driven approach to customer engagement that spans across your communication channels.
In this comprehensive eBook, you’ll learn:
- Common engagement shortcomings that cause customers to ghost a brand
- What the STAR framework is, and how to use it to predict and prevent ghosting
- Tools that promote brand loyalty across customer journeys
- Case studies of companies that used an omnichannel approach to achieve dramatic business results
Download your copy now.