Don’t Let Customers Ghost Your Brand: Keeping Brand Loyalty Alive With An Omnichannel Strategy

eBook | 2.7 MB

Just like “ghosting” in the social sense, customers can abandon your brand for reasons you don’t know. But you can learn why customers ghost you—and even anticipate and prevent it—using a data-driven approach to customer engagement that spans across your communication channels.

In this comprehensive eBook, you’ll learn:

  • Common engagement shortcomings that cause customers to ghost a brand
  • What the STAR framework is, and how to use it to predict and prevent ghosting
  • Tools that promote brand loyalty across customer journeys
  • Case studies of companies that used an omnichannel approach to achieve dramatic business results

Download your copy now.