Kitewheel, a CSG company, tracked nearly 10 billion customer journey interactions in 2020. The State of Customer Journey Report uses that real data to provide a comprehensive overview of the customer journey space.
Discover the latest insights and see how journeys have evolved into true orchestrated experiences. Highlights from the report include:
- Surge in engagement and retention journeys
- Financial and healthcare industries lead in decisioning complexity
- Customer experience journeys increase in sophistication vs. marketing journeys