Mobile Push Notification Software
Contextual, Real-Time Push Notification Software
Smart(er) Notifications is the only real-time interactive messaging solution that interprets the full customer context to proactively and precisely communicate with your customers so you can build engagement, acquisition and loyalty.
Push notifications software that drives customer action
Communicating with customers through a multitude of channels—email, text, voice, mobile push notifications and others—has become the standard. But all these messages are flooding the airwaves. In 2023, 86% of businesses had used SMS marketing to text their customers in the past year, indicating a 56% increase in SMS marketing adoption year-over-year.
Every day, it gets harder to:
- Get your customer’s attention and interaction
- Stay relevant all the way through the customer lifecycle
- Drive growth and brand loyalty
- Obtain a full view of customer activities
Not only do you need to communicate with customers on their preferred channel, you also need to make sure that those notifications are contextually relevant—so that customers actually act on them.
A smart(er) way to communicate with customers
CSG combines two best-in-breed technologies—CSG Interactive Messaging and CSG Journey Orchestration. When real-time interactive messaging is paired with contextual behaviors through journey orchestration, the result is an exceptional customer experience. Smart(er) Notifications go one step further in orchestrating cross-channel notifications by gathering immediate feedback on the relevancy and value of the notifications through micro-surveys.
Understanding Intelligent Notifications
While there’s no way to guarantee you’ll get a customer’s attention, implementing contextual notifications can help your business reach people at the most opportune moments. For example, say you have your local grocery store’s app on your phone so you can get weekly coupons. While you’re on your way to work, you pass by the store, reminding you that you’ll need to go shopping in the next few days. At the same time, your phone dings with an alert from the grocery store’s app, telling you about the current deals on produce.
Sounds like fate, right? It’s actually your grocery store taking advantage of smart notification software. When your device is close to the store, the app triggers a time-sensitive notification, encouraging you to shop sooner rather than later.
Traditional notifications may still tell you about the best deals, but they’re more likely to catch you when you’re busy answering emails or scrolling before bed. When you have something like sleep already on your mind, you might forget about the message entirely.
Nearly every business in every industry can benefit from using smart notifications
Compared to standard notifications, they tend to be more:
- Attention- and media-aware: How are your customers interacting with your content? Are they on their phones or desktops? Knowing what format they’re using can help you send the right kind of message, whether that’s an email, text or interactive push notification. Plus, it can keep you from sending duplicate messages.
- Context-sensitive: Contextual notifications consider the time, date and location of their recipient and appear only at the most opportune time. The grocery store example we covered earlier is a great example based on location.
- Results-driven: Even the most well-placed, well-considered notification can fall flat. Results-driven notifications see that and pivot accordingly. If a customer hasn’t opened the email you sent, a text message might reach them better.
- Actionable: Most notifications have two interaction options—follow or dismiss. A more actionable notification may allow users to look directly at new products or guide them to a social media post they can engage with.
Get started with smart(er) notifications
At CSG, we see contextual notifications as the way of the future. We integrate the top features of our products into your customer notification software so you can watch your business thrive.
Smart(er) notifications in action
Appointment notifications
Keep everyone on the same page by sending automatic alerts when appointments are scheduled, canceled or changed. You’ll be able to notify customers in real time so they can plan accordingly for any last-minute changes.
Automated collections and payments
Alert customers before they miss a payment, every time.
Fraud notifications
Proactively engage customers in real-time when potential fraud hits their account. Resolve the issue faster to encourage spending.
Customer care
When your customers want to hear from you most, smart notifications ensure you can keep the conversation moving and resolve situations faster.
Order reminders
Let customers know when an item is ready to be picked up, to encourage in-store visits and timely inventory movement.
Workflow alerts
When your system sees drops or dramatic increases in productivity, you want to know. Setting up contextual notifications can help you adjust workflows accordingly.
Problem/Issue alerts
When something goes wrong, every second counts. Get updates right away and know when the situation is rectified by implementing smart alerts.
Compliance adherence
Monitoring compliance is crucial in every business. Use every resource you can to maintain compliance and note when something goes wrong through smart notification software.
Cross-sell/Upsells
Let your customers know when they can get more from you. When they purchase a product or service, contextual notifications can inform them of similar deals.
Smart(er) industry solutions
Break through the notification noise to drive customer engagement
Learn how you can start using Smart(er) Notifications to create exceptional experiences for your customers.
